Creating a consistently positive purchasing and usage experience

From inception, Blackhawk Network has focused on meeting the needs of consumers by making prepaid products easy to purchase and simple to use. Our focus on customers’ desires has helped us thrive in this “age of the consumer.”

We meet the consumer’s desire for convenience with an omni-channel prepaid solution that brings together the brands they prefer in the locations they visit every day: grocery, convenience, specialty, office supply and mass retailer locations — as well online through top etailers, gifting apps and social media. Consumers can choose from over 500 of the best brands for gift cards, egifts, prepaid telecom, financial services and digital content so finding the right card is fast and convenient. Blackhawk Network also offers wallet services that help consumers track their balances and easily manage their prepaid products.

Why Consumers Choose Blackhawk Network Programs


Over 500 brands of gift cards, egifts, prepaid telecom, financial services and digital content


Over 180,000 global retail locations, plus leading etailer and other online sites


Real-time reload, online card management services, digital offers based on their purchasing behavior and more

Blackhawk Network in-store displays

Even our in-store displays are built around consumer desires with customized product mixes that are based on each location’s demographics. Our operational excellence and best practices, including direct-to-store delivery, help keep these displays well stocked, so consumers don’t encounter empty pegs that lead to disappointment — or taking their business elsewhere.

Proprietary Technology

Our proprietary technology allows  consumers to benefit from a fast  transaction, whether it’s a purchase or reload. And Blackhawk Network is constantly innovating to stay ahead of consumer trends. We take advantage of today’s technology to break down the barriers between physical and digital products and delivery, giving consumers more of what they want, when and where they want it. Real-time refill and top-up both in-store and online make it effortless to keep using reloadable cards and prepaid telecom products. Online card management services help consumers get the most out of their prepaid products.

The end result is that consumers choose Blackhawk Network programs for their prepaid needs over and over — as evidenced by the hundreds of millions of transactions we process each year.