Meeting consumer demand with great gifts made simple

Blackhawk Network opened up the vast opportunity presented by gift cards when we first pioneered placing a variety of gift cards in high-traffic retail locations like grocery stores. And we’re still guiding the way in this category.

To provide consumers with exactly what they want, we constantly develop new products or partner with innovative providers. That means we’re always adding popular and exciting content to our gift card malls, including ticket, sports, digital, dinner and a movie, and travel cards. We’ve also developed digital products for online and mobile retailers with egifts and our highly popular, where consumers can send egifts or physical cards quickly and easily.

We believe that it’s not enough to sell gift cards, we also need to help people easily use the cards they have. That’s why we offer gift card management services, such as GoWallet and Cardpool. As corporations look for more motivating incentives, we’re helping them use gift cards to stimulate action or reward loyalty. And of course, we’re always refining the gift card brands we offer to ensure we carry what people want the most — whether it’s brands known around the world or more local favorites.

Our prepaid digital content works equally well for self-use or as gifts for avid gamers, music lovers, video enthusiasts and more. Alternative packaging such as multi-packs, provide options that make gift giving especially easy.

Gift Cards coupleA high-profile presence wherever consumers are shopping

Reaching consumers the moment they’re ready to purchase is imperative now that they can shop 24/7. That’s why we continue to expand the rich network of places we showcase our partner brands both in-store and online.

Over 180,000 Global Active Retail Distribution Locations

Gift Card Mall™ draws in consumers where they already shop — including grocery, convenience, specialty, office supply and mass retailer stores. The brands featured in each display reflect that individual location’s unique customer demographics, increasing the likelihood that consumers will find exactly what they’re seeking.

This popular site features the same brands offered in-store and much more. Consumers have the ability to quickly sort by brand, occasion or category. Delivery can be physical or digital and the gifts can be redeemed online or in-store where brick-and-mortar locations exist.

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Leading etailers

The online sites that consumers prefer also offer Blackhawk Network gift cards and egifts, greatly increasing the exposure of the brands we offer.

Popular brands in every category

Blackhawk Network offers leading brands in a wide variety of categories — restaurants, clothing, gas, grocery, electronics, home and garden, travel and entertainment, and tickets for sports teams, theme parks, ski resorts and more. Our offering includes many local and regional brands, which are popular with consumers who wish to support their local retailers.

New ways to manage and store cards

We’ve always made finding and purchasing gift cards easy, but now we also make it easier to handle gift cards in between purchase and redemption. Our exchange service helps consumers get value out of their unused gift cards, while providing partners with new shoppers who will use the card for purchases. We also offer online gift card management services that give consumers simple tools for managing their gift cards and give partners access to invaluable insight that can lead to more targeted marketing.

Enhancing the convenience and value of prepaid products

Making gift cards easier to use and track is not only good for consumers, but also for retailers and the prepaid industry as a whole. The range of gift card services offered by Blackhawk Network creates growth opportunities for our partners, while keeping consumers engaged with and purchasing more cards.


of consumers want the cards stored in one place

Source: Blackhawk Network Research, 2011

Go Wallet

Online gift card services

As gift cards grow in popularity, the need for management and virtual services also rises. Blackhawk Network offers a free gift card wallet service, GoWallet, that provides a rich experience for consumers to manage all of their gift cards. Plus, consumers can do much more than just store their cards online and easily track balances. They can also scan QR and bar codes for instant card registration, opt-in for merchant-specific offers, and even integrate with social networks for easier gifting. We also offer GoWallet as a mobile app that enables consumers to manage and track their cards on their phone, and use funds held in the digital wallet to pay with their phones at the register (where supported).