Must-Read Research: For Holiday 2020, Focus on Gift Cards


This new BrandedPay™ research study—with analysis of our own sales data across 50,000 US merchant locations from the last two years—reveals consumers’ current feelings about holiday shopping during these social-distancing days. This is a year unlike any other, and consumers are quickly adjusting their shopping behaviors.

Expected findings: Shoppers are going to shop earlier and shop online more

Unexpected findings: Individuals (and businesses, too) will shop for gift cards more than ever

Request your copy of this report to take a deep dive into the role that gift cards will play this season, including:

  • Where shoppers plan to buy gift cards
  • How much people expect to spend on gift cards
  • Consumer sentiments around donating to non-profit organizations
  • What employees expect from employers this year

If you'd like to talk with a BrandedPay™ expert, call 866.665.4372 today.

Please send me the “BrandedPay™ Holiday 2020 Report: Forecasting a Big Year for Gift Cards” right away.