Keeping products in store to capture more sales

At Blackhawk Network, our goal is to have full pegs on every display and products available at all times. To accomplish this, we expend significant resources on our end-to-end distribution and merchandising operations, maintaining products and displays in a way that helps minimize consumer disappointment that could result from out-of-stocks.

Packaging and display production

Blackhawk Network focuses on creating new and innovative packages and card designs to emphasize and strengthen our partners’ brands. We not only develop physical cards for brick-and-mortar stores, but also offer innovative digital and egift products. We design and produce displays to attract the attention of in-store shoppers, whether it’s an end cap that stays put throughout the year, or a seasonal display that can be placed in high-traffic areas. Our focus is to adapt our display to the retail environment to create the best shopping experience possible.

In-store execution

Our focus on a seamless shopping experience requires a dedication to keeping our fixtures full of the products consumers seek. We have dedicated merchandisers who are our eyes and ears in the stores. We back this team with industry-leading technology so that the display is located and the product mix it contains is based on customer demographics. A Blackhawk Network merchandiser can set up the fixture, restock it and place new promotional signage or remove expired signage on regularly scheduled visits to keep inventory and signage current. They can also can check the inventory accuracy and train store personnel on new program elements as needed.

Real-time inventory controls at the individual store level help keep display pegs full. And direct-to-store delivery allows for auto-replenishment of products.

99%

of Blackhawk Network gift cards shipped on time in 2013

140 million

cards manufactured by Blackhawk Network in 2013

99%

Blackhawk Network inventory accuracy