2018 Holiday Shopping Preview: Gift Cards Can Alleviate Frustrations of Post-Holiday Returns



Post-holiday returns can be a sore point for retailers. In a perfect world, people are completely satisfied with the purchases they make and the gifts they receive. In reality, nearly two-thirds of consumers returned at least one item this past holiday season and 27 percent bought items specifically with the intention to return them later, according to the National Retail Foundation*. Fortunately, gift cards can help alleviate some of these frustrations for retailers.

Blackhawk Network recently released its latest research, 2018 Holiday Shopping Preview, which examines consumers’ top gift card preferences and provides marketers with useful insights to consider for their own holiday gift card and marketing programs.

The report revealed that:

  • Forty-two percent of consumers surveyed use gift cards they receive right away.
  • Fifty-nine percent of consumers surveyed often spend more than the amount on the gift card, with 15 percent doing so every time, especially men and younger generations.
  • Sixty-three percent of consumers surveyed show interest in receiving a gift card in exchange for a returned retail item.

For more information and additional insights, click here.

*The NRF 2018 Holiday Spending Survey was conducted by Prosper Insights & Analytics. The survey of 7,313 adult consumers was conducted October 1‒11 and has a margin of error of plus or minus 1.2 percentage points.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.


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