2018 Holiday Shopping Preview: The Gift Cards Topping Wish Lists This Holiday Season



Blackhawk Network recently released its latest research, 2018 Holiday Shopping Preview, which examines consumers’ top gift card preferences and offers a look at the top gift card categories people want for the holidays. Gift cards have been the most requested gift among U.S. consumers for 12 years and counting, according to the National Retail Federation.

The top gift card category findings include:

  • The most popular holiday gift card categories are: dining (movie and a meal), movie, sporting goods, beauty supply and specialty home goods.
  • Physical gift cards are still the first choice among consumers overall, but egifts are growing in popularity. Four categories where egifts are gaining traction include: office supply, grocery, general entertainment and travel.
  • The gift card categories that are growing the fastest based on our year-over-year sales data are; gaming, travel, upscale/fine dining, beauty supply and ticket services.
  • The gift card categories that shoppers are most frequently purchasing online based on our data are: online retail, casual dining, home center and hardware, clothing and books and movie and music apps.

For the full research findings, check out additional insights published in our “Top Gift Card Preferences” infographic.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, GiftCardLab.com and OmniCard.com.


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