2022 US NAPCO Regional Report
The fifth annual 2022 NAPCO Research Merchant Gift Card Evaluation - U.S. Edition digs deep into the assessment of gift card programs of 100-plus U.S. merchants. To help you see industry trends, best practices and where your programs stands (and where it can improve), this US regional report provides:
• Overview of the 2022 NAPCO assessment and methodology
• 100 U.S. merchant rankings and scores
o 11 industry verticals
o 150+ criteria assessed
• Digital, in-store and mobile highlights, trends and areas of opportunity
• Visual examples of what brands are doing right (and wrong)
• Special assessment of 25 mid-market/SMB merchants
• Actionable best practices for improving your program
Live Virtual Event
2022 NAPCO Research Deep Dive
For years, NAPCO Research and Blackhawk Network have taken a comprehensive view of merchant gift card offerings. This year, we went global-US, UK and Australia. In this live virtual event, we’ll cover:
• 2022 Global Report highlights
• US regional deep dive
• Overall findings
o Digital, in-store and mobile highlights
o Overall strengths and opportunities
• Wrap up and key takeaways
2022 NAPCO Research Report
Multinational Merchant Gift Card Evaluation
You’re about to see stats, scores and trends, as well as actionable tips and gift program best practices from the evaluation of 200-plus merchants in three countries: Australia, the UK and the US. And every bit of it can help your program-and your business-grow.
Other related content
2022 NAPCO Research Report: Multinational Merchant Gift Card Evaluation
To see how the world of retail scored and how your brand stacks up, download the full 2022 NAPCO Research Merchant Gift Card Evaluation now.
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This case study-based on the 2020 NAPCO Research Merchant Gift Card Omnichannel Evaluation-explores some of the elements of The Home Depot gift card program
Download: The 2020 NAPCO Research Merchant Gift Card Evaluation
The fourth annual NAPCO survey of leading gift card programs is here, and it’s a broader look at how retailers build great omnichannel experiences around their gift cards.