2022 US NAPCO Regional Report
The fifth annual 2022 NAPCO Research Merchant Gift Card Evaluation - U.S. Edition digs deep into the assessment of gift card programs of 100-plus U.S. merchants. To help you see industry trends, best practices and where your programs stands (and where it can improve), this US regional report provides:
• Overview of the 2022 NAPCO assessment and methodology
• 100 U.S. merchant rankings and scores
o 11 industry verticals
o 150+ criteria assessed
• Digital, in-store and mobile highlights, trends and areas of opportunity
• Visual examples of what brands are doing right (and wrong)
• Special assessment of 25 mid-market/SMB merchants
• Actionable best practices for improving your program
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Live Virtual Event
2022 NAPCO Research Deep Dive
For years, NAPCO Research and Blackhawk Network have taken a comprehensive view of merchant gift card offerings. This year, we went global-US, UK and Australia. In this live virtual event, we’ll cover:
• 2022 Global Report highlights
• US regional deep dive
• Overall findings
o Digital, in-store and mobile highlights
o Overall strengths and opportunities
• Wrap up and key takeaways
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Hilary Spidaliere
Director, Product Marketing, Blackhawk Network
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Hilary Spidaliere, Director, Product Marketing, Blackhawk Network
An accomplished product marketing director, Hilary Spidaliere is focused on the Commerce and Payments space. With nearly 10 years of experience in B2B marketing—four of those years at Blackhawk Network—she is an expert at go-to-market strategy and content development. Prior to joining Blackhawk Network, Hilary worked for MOO and Grant Thornton.
Nathan Safran
Vice President, Research, NAPCO Media
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Nathan Safran, Vice President, Research, NAPCO Media
As Vice President, Research for NAPCO Media (the parent company of Total Retail, and Target Marketing), Nathan heads up new research initiatives and develops business strategies and go-to-market plans with senior leadership. He works with the subject matter experts across NAPCO’s brands to leverage NAPCO’s insights and engage audiences. A former Forrester Research Analyst, Nathan is a frequent speaker at industry events and his research has been cited in the Wall Street Journal, Reuters and Fortune Magazine.
Andrew Solomon
Vice President, Sales and Channel Partners, Blackhawk Network
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Andrew Solomon, Vice President, Sales and Channel Partners, Blackhawk Network
Andrew Solomon is the Vice President, Online Commerce Solutions, US for Blackhawk Network. With more than 15 years of merchant services industry expertise, Andrew is an experienced leader with sought-after insights on retail gift card solutions, partner development and customer engagement strategies. Prior to Blackhawk, he held leadership positions at Worldpay, Bank of America and First Data.
Kevin Trigg
Vice President, Business Development, Blackhawk Network
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Kevin Trigg, Vice President, Business Development, Blackhawk Network
Kevin Trigg is the Vice President, Business Development for Blackhawk Network. With more than 15 years in the prepaid industry Kevin has specialized in sales and business development in all areas of the commerce side of Blackhawk Network. Kevin has been with Blackhawk for 12 years. Prior to Blackhawk Network Kevin was responsible for sales at DirectCash, specializing in reloadable card programs and spent time in marketing at Unilever specializing in CPG brands like Helman’s Knorr and Lipton.
2022 NAPCO Research Report
Multinational Merchant Gift Card Evaluation
You’re about to see stats, scores and trends, as well as actionable tips and gift program best practices from the evaluation of 200-plus merchants in three countries: Australia, the UK and the US. And every bit of it can help your program-and your business-grow.
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