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Commerce Products
Secure your share of gift card sales
Gift card sales continue to increase year over year.
$100.6B
expected 2021 merchant gift card sales1
$23.8B
expected 2021 Visa® and Mastercard® gift card sales1
80%
of Millennials still shop in-store at least once a month2
Partner with the merchant gift card innovator
For Blackhawk Network, it all started with branded plastic cards that hang on racks in grocery stores. Twenty years later, these gift cards come in both physical and digital formats and are more popular than ever—in fact, the global gift card market is expected to reach $750 billion by 2026.1
Gift cards are loved
For a twelfth consecutive year, gift cards remain the most requested gift according to the National Retail Federation.2
Gift cards grow loyalty
Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogues.
Gift cards encourage more spending
Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a gift card they received.3
Offer crowd-pleasing Visa® Gift Cards
Visa® Gift Cards, including plastic and virtual options, can be sold in-store and online. They are perennially popular for gift giving because they can be used everywhere Visa® debit cards are accepted.
Make special occasions more spontaneous
One-third of gift cards are purchased on the same day they’re given as a gift.1 That’s a great reason to sell Visa® Gift Cards in-store and online for last-minute shoppers.
Self-use is on the up and up
People spend more on gift cards—about $4 more on average1—when they’re planning to use the cards themselves.
Celebrate birthdays near and far
Birthdays top the list of reasons to give a gift card.1 Physical and digital Visa® Gift Cards are flexible options that everyone can appreciate.
Showcase the gift cards that are exclusively ours
At Blackhawk Network, we take pride in leading the branded payments industry with new and exciting products that people love to give and receive.
Ultimate Card Range
The Ultimate Gift Card range gives recipients the ultimate choice and is an extremely popular gifting option in market offering Him, Her, Teens, Students, Kids, Home, Style Active & Eats and now Christmas, categories.
Dining Gift Cards
With our hugely popular restaurant gift cards & dining gift cards, you can give a culinary dining experience that’s fit for even the fussiest foodie. Whether you’re looking to incentivise, reward or surprise and delight, a dining experience not only gives your promotion a unique (and delicious) spin, it also gives your customers a memory they can – quite literally – savour.
Swap Cards
Swap digital gift cards is what you search for when you want the best curated selection of leading brands ensuring every gift is appreciated and enjoyed.
The Beauty & Spa Gift Card
No matter the occasion, the Beauty & Spa Gift Card provides the ultimate pamper experience. Bringing together the best in beauty, wellness, fitness, hair, lifestyle and spa, the Beauty & Spa Gift Card can be used at hundreds of locations nationally including participating INGLOT stores and Ella Bache salons.
Visa® Everywhere
Visa® Everywhere cards are a giftable prepaid solution targeted at a specific merchant category. Choose from 5 categories to better suit your customers needs, Gaming, Travel, Petrol, Explore and Grocery. Cards can be redeemed at physical retailer, online, over the phone & for mail orders where Visa® is accepted.
The Only1 Visa® Gift Card
The Only1 Visa® Gift Card is the perfect gift to say ‘Happy Birthday’, ‘Congratulations’, ‘Thank You’, and many more. This card can also be used to shop anywhere prepaid Visa® is accepted, in person, securely online, or over the phone. The gift card can be used as many times as you would like – the amount of every purchase you make is automatically deducted from your available balance.
eftpos The Perfect Gift Card
When you give someone The Perfect Gift Card, you’re unlocking a world of options. The Perfect Gift Card can be used wherever eftpos is accepted* to buy the latest fashion, entertainment & movies or homewares, toys, restaurants & groceries. People love receiving Gift Cards because they can choose their own gift, and The Perfect Gift Card means they can choose from any of their favourite stores.
1Mercator Advisory Group, 15th Annual U.S. Open-Loop and Closed-Loop Prepaid Cards Market Forecasts, US, 2017–2021, Sept & Nov 2018.
2Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, US, March 2019.