One-third of gift cards are purchased on the same day they’re given as a gift.¹That’s a great reason to sell plastic Pre-paid Gift Cards in-store for last-minute shoppers. 

^{1Blackhawk Network Consumer Gift Cards State of the Union, conducted by Murphy Research, US, March 2019.} 

People spend more on gift cards—about $4 more on average¹—when they’re planning to use the cards themselves. 

^{1Blackhawk Network Consumer Gift Cards State of the Union, conducted by Murphy Research, US, March 2019.} 

Birthdays top the list of reasons to give a gift card.¹Physical Pre-paid Gift Cards and Visa® Virtual Gift Accounts flexible options that everyone can appreciate. 

^{1Blackhawk Network Consumer Gift Cards State of the Union, conducted by Murphy Research, US, March 2019.}