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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card program.
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Supercharge your gift card revenue


Our Commerce Solutions—prepaid products, technologies and network—offer winning omni-commerce strategies, and innovative ways to drive incremental revenue.
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Latest Research: Consumers prefer gift cards over other marketing incentives like coupons, bonus dollars and rebates.
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Is Your Gift Card eCommerce Solution Inviting Fraud?
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What can we help you accomplish?


Retailer Solutions

Help you grow revenue in your gift card category sales.
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Merchant Solutions

Help you optimise the performance of your gift card program.
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Digital Reseller Solutions

Help your points and cash-back programs thrive.
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Not currently selling your own gift cards or handling everything in-house?


We offer end-to-end management—and can scale it up as your sales grow. Start a conversation with one of our gift card experts today.
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We’ll do the heavy lifting


Blackhawk Network’s legacy is rooted in our proven record of disrupting the gift card industry time and time again. If you’re looking for new ways to leverage your gift cards to expand reach, build loyalty and increase revenue, you’ve come to the right place.  

Our network and solutions drive omni-channel success, helping you gain new customers and markets.  

Trust us to handle all the details for you, including card production, merchandising, marketing, inventory management and more.  

54%

of Australian consumers have used a digital gift card1

30%

YOY gift card category growth after one big box retailer switched to Blackhawk Network2

$50.11

is the average amount spent over the value of a gift card in Australia3

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Enjoy end-to-end support



Optimise gift card program production

Let Blackhawk Network manage all of the details of your gift card program’s production process, including planning, printing, distribution, inventory management and more.


Simplify gift card processing

Our gift card processing solutions support secure and scalable gift card experiences. With end-to-end support, you can trust Blackhawk Network to help keep your program running smoothly.

Meet Your Gift Card Shopper Personas


Recent Blackhawk Network research reveals how gift card buying habits vary by personality traits, generational attitudes and more. Knowing when, where and how often your customers purchase gift cards can open up new opportunities to increase revenue. 

Get the resource
Featured Resource
Meet Your Gift Card Shopper Personas

Australia - Content Download

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Shopper Personas

123Proprietary Blackhawk Network partner data, US, 2019. 

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Ready to drive your business results?
We’re here to help.

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