
Add award-winning, security-minded gifting and promotions platform-designed to offer a seamless customer experience-to enhance your eCommerce capabilities.
When you partner with us, you have unparalleled access to our omni-channel gift card distribution relationships and resources. We offer in-store, online and mobile app solutions to reach your customers everywhere they are.
Leverage all of our proven best practices, including merchandising, marketing promotions and end-to-end support services to maxmise gift card program sales.
When it comes to digital gifting and promotions, our platform offers multiple ways to extend your brand's reach and increase revenue. Plus, we’ll do the legwork to get you up and running, so your technology team can focus on other endeavours.
When it comes to selling your gift cards online, you know there are plenty of good reasons to engage with your eCommerce shoppers, but do you know how big the opportunity really is? These top four reasons to sell your gift cards on your website make the case pretty clear.
Given our eCommerce platform’s position at the intersection of payments, gift cards and online commerce, we invest heavily in the security, reliability and scalability of our solutions.
Our platforms are protected by advanced platform and system security capabilities.
We maintain the highest level of compliance practices and certifications, including third-party audited PCI Level One.
We deliver unparalleled uptime and expandable capacity for peak periods through our modern service-based architecture, redundant cloud-based infrastructure and 24/7 enterprise-level monitoring.
Gift cards and eGift cards continue to grow in popularity, and eCommerce offers a convenient way to purchase.
Digital gift cards accounted for nearly 20% of US holiday gift card sales in 20191
46% of consumers are likely to purchase a digital gift card in the next six months2
Offering an eGift via eCommerce gives you 19 extra selling days per year , with December 24 and 25 representing 4.3% of total annual sales3
Our B2B eCommerce program makes it faster and more efficient to onboard and manage bulk orders—in fact, one client saw a 40% increase in sales.
Complete B2B program management
Branded site to sell digital and physical cards to businesses
Manage clients, discount schedules, designs, approvals and payment options all in one place
Advanced security systems and practices
Extensive and flexible B2B and B2C promotional capabilities to grow gift card sales and drive consumer engagement are built right into our platform.
Promotional types: Includes BOGOs and discounts.
Controls and levers: Includes limits (customers, cards, overall spend), tiers, limited audiences and limits by payment type
By building the broadest distribution network and cultivating deep industry relationships, we can take your brand straight to the top players and our exclusive partners across all the major distribution categories.
Retail. With more than 250,000 doors in grocery, home improvement, office and big box retailers worldwide, Blackhawk Network continues to be the gift card distribution leader. And we’re expanding every day.
Online. Leading the way in eCommerce, Blackhawk partners with the top online marketplaces, including Amazon, eBay, Target and more. That means you could partner with them, too.
Loyalty. We don’t just put gift cards into loyalty programs. We work with all 10 of the largest bank and airline loyalty programs, helping our merchant card partners easily tap into this $50 billion market.
Incentives. When you work with Blackhawk Network, we can issue your gift cards for customer rebates, employee incentives, sales incentives and more.
Keep gift giving personal, but eliminate the guesswork, with Product eGifting. Customers select a specific product to “give” via email. Then, the recipient can specify the size and colour—or choose something else—without costly returns.
Demand planning and inventory control | Design services
Product implementation and card production | Fulfillment
Supply chain management and procurement | Signage and print production
Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card program and omni-channel strategy, from on-boarding and technical operations to financial services and robust reporting.
1. 2019 BrandedPay Post-Holiday Shopping Report, Murphy Research
2. Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, March 2019
3. Blackhawk Network Proprietary Research
4. The Global Payments Report 2021, conducted by Worldpay, 2021.