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Customer Acquisition
Acquisition made easy
We work with businesses of every size across a wide range of industries, helping them acquire customers by using the right incentive platform and reward for their audience.
Blackhawk is one of the largest B2B gift card suppliers in Australia, as well as being an authorised issuer of Mastercard®, Visa® and eftpos prepaid cards for acquisition programmes.
Our reward platforms can be used to redeem physical and digital rewards, and can be tailored and personalised for your brand.
Choosing the right incentive
Research from Blackhawk Network USA recently revealed that 8 out of 10 consumers surveyed believe promotions involving physical gift cards have more influence on purchase decisions than bonus funds or coupons.
We understand which incentives are most effective in each sector and combine our knowledge with yours to design a personalised solution. Understanding your target audience - their background, needs and views - will allow us to help you create an effective customer acquisition strategy.
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We work closely with top Australian brands on their customer engagement initiatives
Fujitsu General's Free Money Promotion
We supported the promotion through a cost effective reward solution and platform that facilitated simple claim lodgement and validation and effective claim management to improve customer experience as well as provide readily accessible dynamic reporting.
Cadbury's Favourite Bonus Movie Ticket Promotion
An end to end solution, we built a fully customised website, managed claims, validation, fulfilment and utilised AutoCHECK - our 'automatic receipt processing technology', to validate claims and provide an enhanced engagement experience.
Lion's Collect and Get Promotion
When customers purchased participating XXXX Gold products, they received a $10 Barbeques Galore gift card. We provided Lion with a redemption based fixed fee pricing model, validation, fulfilment, reward issuance, account management and customer service.
We know Customer Acquisition
In saturated markets with fierce competition, you need a partner that will help your brand stand out. How do we help our clients achieve their customer acquisition objectives?
Unrivalled Choice
Because every company and every customer is different, you need tools that are flexible enough to offer a relevant, timely and memorable reward every time.
Rewards at Scale
We produce and deliver reward products en masse, and fast. Buy in bulk at discounted rates and relax while we deliver the reward to your recipient.
Make it Memorable
Ensure the customers 'moment of truth' leaves a legacy. A fully branded gift that they love can dramatically change their impression of your company.
White paper: Playing Your Cards Right
Card payments are now our default way to pay, so how can we use them effectively to inspire our customers and change their behaviour? This white paper reveals how you can harness the potential of prepaid cards for incentives, rewards and compensation payments.
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Rewards that make it happen
Choose the right incentive for your business and your customer demographic. Browse all of our rewards below and get in touch to start a conversation about your customer acquisition goals.
Gift cards
The widest selection of gift cards in the AU, for use in a variety of acquisition programmes.
Prepaid cards
Perfect for one-time or ongoing reward payments, suitable for every type of consumer.
Reward platforms
Our rewards and recognition distribution platform fast-tracks customer loyalty by making it easy for your customers to collect their rewards. With a seamless customer experience, recipients are offered choice of reward and provides them with instant satisfaction.