If you’re looking for the most in-depth, comprehensive benchmark study on the gift card industry available today, you’ve found it. The second annual Merchant Gift Card Omnicommerce Evaluation from NAPCO Research and Blackhawk Network (BHN) can help any company optimise its gift card program, no matter how large or small. This robust report provides:
- A comprehensive review of 50 Australian merchants’ gift card programs
- An assessment of ecommerce/digital, mobile and in-store gift card offerings, including consumer purchase and recipient experiences, based upon 175 criteria
- Key takeaways and actionable resources
The report is a game-changer for businesses looking to improve their gift card program. By downloading the report, you'll gain access to valuable insights and best practices that can help you stand out in a crowded retail market. The report is easy to read and provides actionable advice that you can implement immediately.
If you're looking to improve your gift card program and stay ahead of the competition in the Australian retail industry, NAPCO Research and Blackhawk Network's latest report is a must-read.
To download the report, just fill out the short form on this page.
Additionally, you can hear from our experts as they unpack the findings of the 2023 report in this on-demand webinar. Watch Now!