5 Creative Ways to Promote Gift Cards During Social Distancing

Now more than ever, consumers as well as their families are finding themselves home-bound—whether by choice or out of necessity. Here are 5 ideas you can leverage to help them stave off boredom and remain productive at work while staying engaged with your brand:

Tip #1: Keep the kids entertained when home-bound

With parents looking for ways to keep their kids occupied and entertained at home, why not consider shaping your gift card promotions around streaming services, gaming, toys, ebooks and snacks to help keep kids happy (and their parents sane) at home.

Tip #2: Expanding your toolbox

There’s never been a better time to add your skill set. Meal kit subscription services are an easy way to learn how to whip up a restaurant-quality meal from your kitchen; consider offering egifts for these services to help make subscribing a piece of cake. Special offers on home goods and supplies will encourage DIYers to tackle that special project they’ve been putting off.

Tip #3 Encourage productivity

Seasoned remote workers and new telecommuters alike will want to make their time at home productive, so stocking up on office supplies and equipment will be ever-present on their To-Do lists. Help them check an item off by offering special promotions around office supplies and computer equipment. eGifts for food delivery services like Uber Eats will be especially welcome among these groups when they’re up against a big deadline or need a quick bite to eat.

Tip #4: Streamline shopping and delivery

It’s never been easier for consumers to streamline their shopping experience. For those short on time or who don’t want to leave the comfort of their homes (or cars!), online shopping with delivery or BOPIS—buy online, pick up in-store—are the way to go. Consider incentivising your customers with a free eGift card for online or mobile orders with delivery, or if they opt to place their orders digitally and pick up at your store.

Tip #5 Show empathy for cancelled plans

Having the big music fest you’ve had on your bucket list get cancelled or a child’s birthday party postponed can be frustrating and disappointing. Offer up eGifts as a way to help ease the pain. Another option to consider is product egifting: customers can select a product from your ecommerce site and send it to the recipient via email along with a personal message. After opening the email, the recipient can virtually tailor the gift to their personal style and taste, select a different product altogether or choose a gift card instead.

So, empathise and support your consumers during this trying time with our useful tips for incentive ideas to not only to keep them sane but ensure they are engaging with your brand.

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