Another Easter, Another AU $8.6 Billion


In this blog, we’re going to discuss the incredible opportunity you have to pick up additional revenue during the Easter Holidays. And, yes, it’s going to involve gift cards and promotions.

But first, here’s a fun story.

 

Where do Easter bunnies come from?

According to Time.com, the theory with the most evidence is that our candy-bearing, floppy-eared pink-and-fluffy friends arrived in Pennsylvania in the 1700s, courtesy of German immigrants. They brought with them traditions that involved a hare called “Osterhase” and nests made by children in which it can lay colored eggs.

Eventually, the custom spread across the globe and the whole egg thing expanded to include chocolate and other types of candy and gifts, while nests were replaced by decorated baskets.

 

The opportunity

Now, for the real story, the reason we’re here. Every year, billions of consumer dollars are spent on this holiday in Australia. At Blackhawk Network, we want to make sure you’re getting your share.

Here are this year’s Australia Easter numbers, according to the 2022 Roy Morgan Findings:

  • Over four million Australians are planning a trip away this Easter with $7.1 billion to be spent on holidays, while around $1.5 billion will be splurged on food and chocolate, in a major boon for tourism operators and retail businesses.
  • Australians aged between 35-49 are anticipated to spend an average of $2,000 on their Easter holidays, spending a total of $2.6 billion – the most of any age group.
  • People in New South Wales are anticipated to fork out the most of any state, averaging a spending of $104.
  • Trailing behind are Victorians, who will spend an average of $100.

 

Want to encourage consumers to spend some (if not all) of their Easter dollars with your brand? That’s where promotions come in.

How to take advantage of the opportunity

Here are two related reasons why running gift card promotions is a no-brainer.

62% of consumers say they can’t even complete a purchase
before searching around for some kind of offer.*

Companies using reward-based promotions
enjoy greater marketing performance and year-over-year growth
than companies using discount-based promotions.*

That’s a pretty good one-two punch. Consumers want promotions and reward-based promotions are more successful. Want a third punch? Blackhawk Network powers hundreds of promotions every year for top global brands, helping them drive additional revenue, reach their business goals and make their customers happy.

Promotions work all year long. But they’re especially effective during holidays when consumers—with money to spend—are looking for deals.

To give you some ideas for Easter, here are a few types of promotions you can implement. We can help you choose the ones that work best for your particular business goal.

  • Buy One, Get One
    If a shopper buys a $50 gift card (for themselves or as a gift), they get a $10 gift card free.
  • Buy One, Get Points
    If a shopper buys a $50 gift card, they get a certain number of loyalty points free.
  • Buy One, Get Free Product
    For each $50 gift card purchased, you give the shopper Easter décor or some chocolate eggs.
  • Buy One and Donate
    If the shopper buys a $50 gift card, you make a $10 donation to a nonprofit organisation in Australia.

 

We’re here to help.

Of course, this holiday is only one entry to your promotional calendar. Watch for future blogs with more stats, insights and useful resources. Meanwhile, if you have any questions—or just want to get started—the promotional experts at Blackhawk Network are standing by to answer any questions, make suggestions or help run your programs—whatever you need.

Just click here for more information or call 1300.883.3412.
 

* Next-Generation Promotions: Foster Customer Engagement and Maximize Marketing Effectiveness, Aberdeen, 2021

* Roy Morgan 2022. Australians to spend billions on holidays, food and chocolate this Easter

Australia - Start a Conversation