Apr 20, 2021

Download: The 2020 NAPCO Research Merchant Gift Card Evaluation

The fourth annual NAPCO survey of leading gift card programs is here, and it’s a broader look at how retailers build great omnichannel experiences around their gift cards. A focus on omnichannel programs has been building for a while, but 2020 turned those smooth, flexible experiences from a nice-to-have to a must-have. See what impact the COVID-19 pandemic had on the gift card world, how brands and shoppers reacted and what the increasingly digital future might look like.

The 2020 NAPCO Research Merchant Gift Card Evaluation:

  • 100 merchants assessed
  • 11 industry verticals
  • 150+ criteria scored
  • Online, in-store and on mobile
  • See how leading brands run their gift card programs