As we lead up into the end of financial year, there’s a great opportunity for your business to take advantage of creating as many promotional opportunities as possible.
Fortunately for you, the team at Blackhawk Network have a lot of ideas. Overall, these ideas are about finding opportunities (excuses, really) to promote your brand or products. Not only will this get you a bump in sales, but your customers will appreciate the timely holiday or event reminders.
The Not-Quite-Mother’s-Day Opportunities
Not everything has to be Mother’s Day to have a positive impact on your numbers. There are a handful of great opportunities in April through to June, but they need to match up with your brand, products or services. And if you’re not sure what kind of promotion to run during these occasions, check out this blog for some suggestions.
- 7th June – Western Australia Day
This time every year, Western Australians celebrate all things that make the state so great and special. Why not take the opportunity for this promotional window to provide tailored special promotions for Aussies who live in Western Australia.
- 14th June— Queen’s Birthday (ACT, NSW, NT, SA, TAS, VIC)
The celebration of the Queen’s birthday in Australia is set as a long weekend public holiday every second Monday of June each year. This could be the perfect opportunity to run and extend your promotions for a long weekend special or even come up with creative discounts for your consumers.
The Sillier (But Still Effective) Opportunities
We don’t know who decides on these unique international holidays, but we’re glad they exist. They provide niche promotional opportunities for certain brands and products. And they’re just fun. Here are just a few of our favorite unique holidays.
- 1st May —Herb Day
If you’re a gardening lover and enjoy growing your own tasty herbs, this holiday is for you! Does your business provide fresh produce or gardening products? Why not run a promotion on this day for your customers.
- 2nd May —Baby Day
For all mums, dads and bubs, the 2nd of May is Baby Day. This day is a celebration for all the newborn babies born in 2021. As all newborn parents know, time is of the essence when it comes to scouring the best sales and promotional deal opportunities online. Why not celebrate this day by providing a promotional discount on baby products.
- 3rd June—World Bicycle Day
For all cycling lovers, this days for you. If you’re a retailer in bicycles and cycling parts, why not run a promotion? Here’s to more sales!
- 8th June—Best Friends Day
Best friends day is the perfect holiday to show that extra bit of appreciation for your best friend. Here’s the perfect opportunity to run promotions across your business for your customers. It’s the perfect day for your consumers to purchase a gift for their best friend to show their appreciation.
How Can We Help You?
For more opportunities—or if you just ready to get started—the promotional experts at Blackhawk Network are standing by to help.
Just click here to start a conversation or call 1300 883 667