The 2nd annual comprehensive benchmark study of 50 Australian merchants’ gift card offerings across 150+ criteria is complete. Conducted by NAPCO Research in partnership with Blackhawk Network (BHN), the resulting numbers from this robust, in-depth, industry-leading effort can help any company optimise its gift card program, no matter how large or small. In this live webinar, topics will include:
• About the research - importance and methodology
• Australia 2023 key findings and results
• Top takeaways for brands
• Live Q&A
To watch the video, just fill out the short form on this page.
Read the full NAPCO report here.
Senior Director, Commerce
Director, Marketing Communications
Editor-in-Chief of the Retail & Travel Group