Now is the time to sell your gift cards online

When it comes to selling cards online, you know there are plenty of good reasons to engage with your eCommerce shoppers. But do you know how big the opportunity really is? These top four reasons to sell your gift cards on your website make the case pretty clear  

Reason #1: Gift card eCommerce is growing fast 

According to the WorldPay Global Payment report, ecommerce is expected to surpass $4.6 trillion globally by 2022. In 2020, APAC e-commerce transaction value exceeded U.S.$2.4 trillion and is projected to grow 13% annually and exceed U.S.$3.9 trillion by 2024.1  That’s a lot of money being spent online, and gift cards—especially digital versions that can be sent right away in an email—are great options for gift givers, especially if they’re last-minute or long-distance shoppers. In fact, our data shows that 22% of all gift card sales are purchased as last-minute gifts, and eGifts account for 90% of these sales. 

Reason #2: Expect a sales lift 

We’ve helped a lot of well-known global brands launch their online gift card sales capabilities. Based on this experience, we know that most companies experience a 10% increase in gift card sales when they’re offered via our frictionless, scalable eCommerce services. Layer on our best practices in merchandising and marketing, and we can help you grow sales even more. 

Reason #3: The mobile experience matters 

eCommerce gift card sales are a great idea, but don’t forget that 4 out of 5 Millennials are likely to purchase on their smartphones.² And when you consider that gift cards continue to be the most requested gift for the fourteenth year in a row³, that adds up to a lot of gift card purchases made on mobile. It’s no longer enough to offer a great desktop display—these days, a mobile-optimised online purchasing experience is essential to avoid abandoned carts and increase gift card sales. 

Reason #4: Holiday shopping happens online 

Ah, the holiday season, full of traditions, celebrations, friend and family—and last-minute shopping opportunities for busy gift givers and procrastinators alike. As the days tick down to gift exchanges, shoppers run out of days to order and receive physical gifts from you. This is where eGift cards come in. Delivered nearly instantly, eGifts provide the gift of online shopping for what the recipient really wants. The right color, the right size, the right everything—in other words, the perfect gift. 


1. The Global Payments Report 2021, conducted by Worldpay, 2021.   

2. Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, US, March 2019  

3. Blackhawk Network Proprietary Research, US.  

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