This video walks through the nuts and bolts for building the analog campaigns via AdRoll. The setup of these can be done in two ways: manual upload of list or integrating with the Marketo Dynamic Group from the email. The latter is stronger, if the group is set up.
Some quick considerations for these campaigns:
- Analog campaigns supplementing emails should only be live 2-3 weeks to ensure optimal performance and best spend of budget
- AdRoll sometimes takes 24-48 hours to activate the campaign, so assets should ideally be set up and campaigns built in the platform a day or two ahead of the email campaigns to ensure proper timing