Blackhawk Chief Marketing Officer: “Omnichannel” is the Magic Marketing Word
April 13, 2016
Blackhawk Network’s chief marketing officer, Teri Llach, recently shared her insights on how omnichannel is more than just a trendy phrase with Modern Marketing Xchange (MMX), a new publication that covers topics such as marketing, technology and digital innovation.
Citing Blackhawk Network research, she discussed how now more than ever consumers are demanding a variety of cross-channel methods for discovering products, researching deals and making purchases.
Llach’s byline article is currently featured on the MMX website, and can be read in its entirety here.