Blackhawk Executive Insights: “How Grocers Can Embrace the Digital Transformation”

Jack Lord

Today’s Grocer, a leading grocery industry trade publication, recently published expert advice from Blackhawk Network Group Vice President of U.S. Sales, Jack Lord, in its summer magazine. In the article, Lord outlined three key ways in which grocers can leverage technology to promote omnichannel growth—pinpointing the effectiveness of digital rewards programs, targeted marketing campaigns, and integrated mobile payments to increase customer loyalty and streamline the shopping experience.

Lord also advised readers how to set themselves apart from the competition and create more convenient, seamless and rewarding shopping experiences that boost the bottom line and connect their brands to more people.

To read the full article, found on page four of the issue, click here.

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