Dec 06, 2022

Blackhawk Network adds The Container Store to its B2B Content Portfolio

Businesses now able to offer gift cards to The Container Store as a reward or incentive to consumers, employees and sales partners

PLEASANTON, Calif. – December 6, 2022 – Global branded payments provider Blackhawk Network has expanded its partnership with The Container Store to include one of the leading retailers of storage and organization solutions in Blackhawk’s SaaS-based rewards and incentives platform. The Container Store joins other popular brands within the platform, which allows any company to easily stand up a program to reward or incentivize customers, partners or employees.

Recent research conducted by Blackhawk found that Americans want rewards from the companies they interact with. For instance, 57% of respondents want to receive a reward at the end of the year from their employer and of that percentage, 84% want prepaid and gift cards . Additionally, more than three quarters of Americans surveyed would feel increased loyalty to retailers that issued prepaid rewards like gift cards; 79% of respondents would shop with a brand more often and 77% said they would spend more . With the holiday season in full swing, businesses now have new options when it comes to rewards, incentives and gifting.

“In considering rewards and incentives, people consistently identify gift cards as their top choices from employers, retailers and businesses. The opportunity to add The Container Store to our B2B portfolio is an exciting expansion for Blackhawk,” said Tom Boucher, head of B2B gift card programs, Blackhawk Network. “Digital gift card demand is on the rise, and we’re proud to continue to expand our variety and scope of digital and physical offerings across our B2B platform.”

As the B2B gift card market continues to drive a significant chunk of merchants’ gift card revenue, merchants are optimizing their programs to ensure operations, marketing, and fulfillment are built on solid ground. In addition to its gift card portfolio options, Blackhawk’s B2B offering provides end-to-end program management that solves many of the pain points merchants see today, including technology-first solutions and scalability.

With locations nationwide, The Container Store offers more than 10,000 products designed to transform lives through the power of organization. Operating 95 stores in 33 states, clients can enjoy a wide variety of storage and organization products, custom spaces and services such as In-Home Virtual Design, In-Home Organizing, professional installation and financing.

“We are pleased to continue our partnership with Blackhawk,” said Felipe Avila, Vice President of Marketing at The Container Store. “The ability to expand The Container Store gift card offerings with Blackhawk represents a strategic opportunity to strengthen our brand’s awareness and reach.”

The Container Store gift cards can be used online or at over 90 retail locations across the U.S. Available gift card denominations range from $20-$500 and can be delivered to recipients via physical gift card or digital eGift.

For more information on Blackhawk Network’s capabilities for B2B gift card management, visit

About Blackhawk Network

Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. We reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments. Learn more at

About The Container Store

The Container Store Group, Inc. (NYSE: TCS) is the nation’s leading specialty retailer of organizing solutions, custom spaces and in-home services – a concept they originated in 1978. Today, with locations nationwide, the retailer offers more than 10,000 products designed to transform lives through the power of organization.

Visit for more information about products, store locations, services offered and real-life inspiration.

Follow The Container Store on Facebook, Twitter, Instagram, TikTok, YouTube, Pinterest and LinkedIn.

1 “Blackhawk Network 2022 Holiday Forecast Study” was a study conducted by Leger on behalf of Blackhawk Network in August 2022. The sample size included 2,001, US consumers ages 18+.

2 “BrandedPay: How People and Brands Connect Through Payments” is based on the findings of an internet-based survey conducted by Leger on behalf of Blackhawk Network between February 12 and March 17, 2020. The sample size included over 12,000 respondents in eight countries.