Blackhawk Network Announces New Agreement to Offer the Univision Mastercard® Prepaid Card in Select Retail Locations
Agreement Marks the First Time Cards Available in Retail Stores, Providing Additional Convenience and Safe Shopping for Hispanic Consumers
New York, NY and Pleasanton, CA – November 13, 2012 – Blackhawk Network, a leading provider of prepaid and financial payment products, and Univision, the leading media company serving Hispanic America, today announced an agreement making the Univision MasterCard® Prepaid Card available in select grocery outlets in California and Texas.
“We are delighted to be working with Blackhawk Network, a leader in the prepaid space,” said Scott Scovel, Vice President and General Manager Univision Direct, Univision Communications Inc. “Their great network, coupled with our unique product and powerful media reach, will enable us to bring even more value and convenience to the Hispanic community.”
This will mark the first time that the Univision MasterCard Prepaid Card will be available for purchase at retail. Customers can now easily purchase the card off the store rack during their grocery shopping. Until now, the cards were only made available for purchase online and by phone.
“Univision is one of the most reputable companies providing exceptional services and products to the Hispanic community, and we are honored to distribute its card through our extensive network of retail partnerships,” said Talbott Roche, President, Blackhawk Network. “This new relationship is another example of the growth we are witnessing in the prepaid category as consumers are better understanding the benefits of using prepaid products to take control of their finances, while making their money go farther.”
Consumers purchasing the card will receive a culturally relevant, safe and cost-effective alternative to cash and low-balance checking accounts. The card reduces the inconvenience and costs related to cashing checks, prevents over-drafting and associated fees, and it enables consumers to better track and manage spending by providing them with the ability to monitor when and where they make purchases with the card. The Univision MasterCard Prepaid Card can also be used anywhere Debit MasterCard is accepted, including online purchases and bill payment.
In conjunction with this launch, Univision will be adding a new feature to its cards, which will make it even easier for Univision card-members to add cash to their cards. Univision has joined Blackhawk Network’s REloadit™ program, which allows customers to easily reload their prepaid card during their regular visit to the grocery store and to other merchants who offer REloadit. The REloadit pack retails for just $3.95.
About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company’s Gift Card Mall™ offers the industry’s most popular prepaid gift card, telecom and financial service brands. Gift Card Mall, with access to over 160 million unique customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores, Internet retailers and mobile channels, including GiftCardMall.com. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.