Blackhawk Network CEO and President, Talbott Roche, Shares Branded Value Insights during Money20/20 Keynote

During last month’s Money20/20 conference in Las Vegas, Blackhawk Network CEO and President Talbott Roche presented a keynote speech alongside Jay Walker, Priceline founder and CEO of Upside.

In front of an audience of thousands, Roche introduced the concept of branded value—how smart companies are connecting the payment mechanism with their brand. Using branded value as an example of cutting-edge innovation, Roche provided insights into how payments are becoming an innovative consumer engagement platform.

Each year, Money20/20 gathers payments industry experts and stakeholders for the world’s largest payments and financial services innovation event. The event attracts more than 10,000 global attendees.

Watch Roche’s full speech below:

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