October 13, 2016
Blackhawk Network Chief Marketing Officer Featured in Paybefore’s Viewpoints
Recently Paybefore published an article written by Blackhawk Network’s chief marketing officer Teri Llach. Part of the outlet’s “Viewpoints” section, the piece provided insights into branded value—how forward-thinking companies are generating greater loyalty and engagement with their customers through their own payment systems.
In the article, Llach provided tips for how retailers can leverage branded value and digital payments systems to influence preference and loyalty.
The full article is currently featured on the Paybefore website and can be read in its entirety here.