November 10, 2016
Blackhawk Network Chief Marketing Officer Interviewed by First Annapolis
Electronic payments industry advisory firm First Annapolis recently interviewed Blackhawk Network’s chief marketing officer Teri Llach. The interview covered topics such as Blackhawk’s recent acquisitions, the buying power of Millennials, and evolving aspects of egift adoption.
Llach shared insights about how Blackhawk has evolved beyond distributing gift cards in retail to a business that helps organizations integrate and maximize branded value to engage people, including customers, consumers, and employees.