June 19, 2017
Blackhawk Network Commentary on Mobile Wallets Featured in Mobile Payments Today
Blackhawk Network Technical Product Manager Yale Vinson recently provided commentary on the future of mobile wallets that has been featured in mobile payments industry outlet Mobile Payments Today. Vinson asserts that mobile wallets should move beyond payments to focus on more complete, engaging mobile commerce offers.
In the article, Vinson says that mobile wallets have struggled to gain wide acceptance among consumers because they have been missing the mark by focusing primarily on payments. He offers insight into how the entire industry can move beyond the payments utility of mobile wallets and consider the overall commerce experience, including integrating alternative payment forms, offers and loyalty points.
The article can be read in its entirety here.