August 7, 2018
Blackhawk Network Executive Interviewed by Loyalty360
Leading loyalty industry publication Loyalty360 recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, for a profile piece about Blackhawk’s 2018 State of Consumer Gift Card Preferences research. Titled “Gift Cards Serve as Excellent Rewards for Loyalty Programs,” the article features McEndree’s advice for brands looking to improve their loyalty programs.
McEndree pointed to data that highlights the increasing importance of brands to many consumers, and the resulting rise in popularity of gift cards as incentives in loyalty programs. She encouraged brands to leverage data to tailor loyalty programs for each consumer demographic, provide a wide variety of gift card options and utilize different delivery and redemption channels such as digital wallets and mobile apps.
You can read the full interview here.