Blackhawk Network Executive’s Expertise Published in Digital Transactions

Business and technology publication Digital Transactions recently published an article by Blackhawk Network General Manager of Digital & Incentive Divisions, David Jones. In the article titled, “Three Key Considerations When Offering App-Based Loyalty Programs” Jones shared his thoughts about how to improve consumer experiences by offering digitally-based loyalty programs.

Jones describes how brands can stand out by meeting consumers’ demands for personalization through app-powered experiences, and provides readers with three best practices to consider as a starting point:

  • Utilize digital data to gain deeper consumer insights and provide customer-driven personalization
  • Offer reward flexibility
  • Keep it simple

To read the full article, click here.


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