January 17, 2018
Blackhawk Network Executive’s Expertise Published in Digital Transactions
Business and technology publication Digital Transactions recently published an article by Blackhawk Network General Manager of Digital & Incentive Divisions, David Jones. In the article titled, “Three Key Considerations When Offering App-Based Loyalty Programs” Jones shared his thoughts about how to improve consumer experiences by offering digitally-based loyalty programs.
Jones describes how brands can stand out by meeting consumers’ demands for personalization through app-powered experiences, and provides readers with three best practices to consider as a starting point:
- Utilize digital data to gain deeper consumer insights and provide customer-driven personalization
- Offer reward flexibility
- Keep it simple
To read the full article, click here.