April 11, 2018
Blackhawk Network Executive’s Expertise Published in Incentive Magazine
Leading incentives and rewards publication Incentive Magazine recently published an article by Blackhawk Network General Manager of Digital & Incentive Divisions, David Jones. In the article titled, “Why Gift Cards Should Be Going Mobile,” Jones shared his thoughts about the advancing technology of smartphones and the resulting impact on consumers’ expectations for digitally-enabled rewards.
Jones describes how brands can meet these new expectations by suggesting four standards their incentive programs can include:
- Personal Engagement
- Staying Innovative