Blackhawk Network Executive’s Insights Published in Paybefore
August 4, 2017
Payments industry media outlet Paybefore recently featured insights from Blackhawk Network General Manager of Digital & Incentive Divisions, David Jones. In the article, Jones shared his thoughts about connecting brands and consumers through alternative and mobile payments, and cited recent Blackhawk research that shows alternative payments can drive sales and loyalty.
Jones described how branded value—branded objects of value that can be accepted as payment or in exchange for another product or value, including gift cards, loyalty points, etc.—can motivate shoppers to spend and engage with brands.
To read the full article, click here.