Blackhawk Network Goes On-Air with Business Press
November 18, 2014
As part of our ongoing public relations efforts and media outreach, Blackhawk Network has been connecting with top tier business press to talk about the company’s success, growth and how recent acquisitions play into Blackhawk’s larger strategy.
Just last week, Blackhawk Network’s CEO Bill Tauscher went live on Mad Money with Jim Cramer. The six and a half minute interview aired on CNBC and provided a lively discussion on Blackhawk’s range of businesses including gift cards, digital and incentives.
This week continues the media momentum as Blackhawk’s President Talbott Roche and Chief Marketing Officer Teri Llach will be connecting with top tier online, print and broadcast reporters including CNBC online, The Street, Bloomberg TV and Businessweek, among others. This is an important endeavor as Blackhawk seeks to continue to drive innovation for the gift card and prepaid industry.
Watch Blackhawk Network’s President Talbott Roche discuss with Gregg Greenberg on The Street how gift cards will dominate holiday spending.
Talbott also went on air this week with Bloomberg TV’s “Market Makers” to discuss how Blackhawk is continually enriching the consumer’s gift card experience.
For more news and media announcements, go to Blackhawk In the News.