Blackhawk Network Introduces Gift Card Mall™ to Consumers in Mexico
Expands to Office Depot® and Comercial Mexicana Stores in Mexico, Giving Consumers Greater Convenience and Selection when Shopping for Gifts
Pleasanton, CA May 3, 2011 – Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, introduced Gift Card Mall™ in hundreds of Office Depot and Comercial Mexicana stores. Consumers in Mexico are now able to purchase a variety of Blackhawk Network’s most popular prepaid cards in an assortment of categories including dining, entertainment, digital gaming, music and fashion.
“By bringing Gift Card Mall to Mexico, we are meeting the consumer’s demand for prepaid products,” said Dan Dmochowski, President of International, Blackhawk Network. “We’ve brought the most popular brands to one location, so consumers now have the convenience of a one stop shop for all their gifting and prepaid needs.”
Blackhawk Network created the Gift Card Mall Destination Program as a permanent, in-store display that can be found in top grocery, drug and convenience locations. The display features some of the world’s top brands that consumers can purchase for gift giving as well as self use. These displays are branded as a Gift Card Mall and give consumers a convenient one-stop shop to find all the cards they need.
Gift Card Mall will be featured in additional retail store locations in 2011. Top Mexican retailers included in Gift Card Mall are iTunes, Cinemex, Mixup, Gandhi, Lo Mejor de México, Smartbox, Starbucks, California Pizza Kitchen, Chili’s, Experimenta, Bueno, todito Card, Saludo, Hablando Derecho,10 en Tareas, Xbox Live, todito Cash and Paysafe card.
Blackhawk Network reaches more than 165 million consumers each week around the globe.
About Blackhawk Network Mexico
Blackhawk Network Mexico is a division of Blackhawk Network America, a subsidiary of Safeway Inc., a Fortune 100 company and one of the largest food and drug retailers in North America based on sales. The company’s Gift Card Mall destination program offers the convenience of buying leading gift cards in an exclusive network of top supermarkets, hypermarket, convenience, pharmacy, specialty and Internet retailers across the globe. As the leading third party prepaid provider in Mexico, Blackhawk Network partners with many of the country’s top retailers. Consumers in Mexico regularly shop Gift Card Mall’s large selection of dining, entertainment, music and fashion prepaid cards, including the popular iTunes card.
Blackhawk Network Mexico is headquartered in Mexico City. In addition, Blackhawk Network Inc. has offices in Australia, Canada, UK, France and the United States. For more information about Blackhawk Network visit www.blackhawknetwork.com.