Blackhawk Network Introduces New Bundled-Brand ‘Happy Cards’ Gift Cards

PLEASANTON, Calif. – Blackhawk Network—a global financial technology company and a leader in connecting brands and people through branded value solutions—today introduced its new “Happy Cards.” The line of curated gift cards featuring multiple brands are perfect for gifting on special occasions to targeted recipients, such as women, men, kids, teens and foodies. Happy Cards are unique because they are gift cards that feature retailers and restaurants from different parent companies.

“Blackhawk is a leader in innovative gift card commerce solutions that connect consumers and brands, and Happy Cards are a part of the evolution in gift cards,” said Alex Barseghian, vice president, Original Content at Blackhawk Network. “Happy Cards offer the ultimate gift of choice. Consumers can purchase one gift card to use at a variety of retailers or restaurants chosen specifically for them—not just because they’re owned by the same company.”

Recent research shows that consumers see the value in giving the gift of choice by bundling multiple retailers and restaurants onto one, easy-to-redeem gift card. According to the research[1], 60 percent of consumers surveyed are interested in receiving a gift card that can be used for 5–7 brands within a specific category, and 55 percent would be interested in giving one. Moreover, a May 2018 survey[2] found that nearly three-quarters of U.S. adults surveyed (73 percent) agree that gift cards provide the ultimate choice because the recipient gets to choose how to spend the money.

The opportunity to give one gift card that the recipient can use in a variety of places he or she enjoys gives the gift an added value of choice, can relieve the pressure of finding the perfect gift and can increase the likelihood of the recipient redeeming the gift card.

The value of each Happy Card is customizable, ranging from $20 to $500, and there are no fees associated with these cards. Happy Card gift cards feature several brands, with themes including:

  • Happy Lady: Bed Bath & Beyond, The Cheesecake Factory, Sephora, Spafinder and more
  • Happy Kid: buybuy BABY, Gymboree, Jamba Juice, Regal Cinemas and more
  • Happy Teen: American Eagle Outfitters, Barnes & Noble, Dave & Buster’s, Jamba Juice, Regal Cinemas and Sephora
  • Happy Guy: AutoZone, Buffalo Wild Wings, Burger King, Dell and more
  • Happy Eats: Buffalo Wild Wingsave & Buster’s and more
  • Happy Bites: Burger King, Jamba Juice, Peet’s Coffee and more
  • Happy Dining: The Cheesecake Factory, Red Lobster, Texas de Brazil and more 

Consumers can choose how and when to use their Happy Card, across participating brands until the funds on the card are depleted. Happy Cards are available at gift card kiosks in Kroger, Safeway, Albertsons and other locations nationwide.

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About Blackhawk Network 

Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit,, or our product websites,,, and

[1] The findings are part of an Internet-based survey conducted independently by Leger on behalf of Blackhawk Network in March 2018. The sample size included 3,030 American respondents ages 18+.

[2] The findings are part of an Internet-based survey conducted by YouGov Plc’ on behalf of Blackhawk Network from in May 2018. All figures, unless otherwise stated, are from YouGov Plc. The sample size included 1,110 U.S. adults 18+.