Blackhawk Network Recognized With 2017 Paybefore ‘Pay Awards’ including Best-in-Category Honor
Blackhawk Network’s consumer brands recognized for ‘Best Marketing Campaign’; Cardpool earns ‘Best Mobile App’ honors
PLEASANTON, Calif. – June 26, 2017 – Blackhawk Network has been named a winner of two 2017 Pay Awards by Paybefore. Following a history of winning in multiple categories in this prestigious awards competition, Blackhawk’s consumer brands GiftCards.com, Gift Card Mall and Cardpool were recognized in the “Best Marketing Campaign” category for their 2016 public relations program, and Cardpool’s mobile app was honored in the “Best Mobile App” category. Blackhawk was also voted “Best-In-Category” for its consumer PR program.
For 11 years, the Pay Awards have honored excellence in prepaid and payments technology worldwide. The awards are presented annually by Paybefore, whose publications are a leading source of industry information for payments executives. Blackhawk’s consumer campaign and Cardpool’s mobile app were selected as winners in their categories by an expert judging panel from a field of global entrants.
“We are thrilled to have been voted Best-In-Category by our peers, and honored to once again be recognized as a Pay Award winner for our marketing and technology advancements among so many incredible nominees,” said Teri Llach, chief marketing officer, Blackhawk Network. “This recognition is a testament to the great work of Blackhawk’s technology, product and marketing teams and demonstrates our continued dedication to evolving branded value and giving consumers the best solutions and ultimate choice when purchasing or selling gift cards.”
Blackhawk delivers one of the broadest selections of gift card and egift options in the prepaid and payments industry. In 2016, to help drive brand awareness and consumer preference for GiftCards.com, Gift Card Mall and Cardpool, Blackhawk executed a robust consumer marketing program targeting broadcast, online and print media highlighting its consumer brands that garnered coverage in a number of top tier media outlets. Cardpool’s app—which launched in 2016—is being recognized as a convenient solution for shoppers to buy and sell gift cards using a mobile device.
In addition to the award wins, Blackhawk will be profiled in the Pay Magazine – Awards Issue in July.
About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and incentive programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or our product websites giftcards.com, giftcardmall.com, cardpool.com, giftcardlab.com and omnicard.com.
Paybefore is the leading information provider to prepaid, mobile and emerging payments industry professionals, offering the latest news, commentary and analysis. Paybefore’s family of media properties includes: Paybefore.com; Pay News; Pay Gov; Pay Week; Pay Op-Ed; Pay Magazine and a global payments directory, Pay Connect available online. Visit us at www.paybefore.com.