Blackhawk Network Retail Marketing Expertise Published in Retail Customer Experience

Recently, retail industry media outlet Retail Customer Experience published insights from Blackhawk Network Senior Director of Product Marketing, Karey Crump, about how retail marketers may be overlooking the value of gift cards and egifts as powerful omnichannel marketing tools.

In the article, Crump points out that gift cards and egifts are versatile, popular tools that can provide added value to consumers’ ecommerce experiences beyond the payment process. She lists several benefits of successfully leveraging gift cards and egifts as tools to engage consumers, including encouraging shoppers to convert at checkout, preventing cart abandonment, driving customer acquisition, driving incremental spending, and forging greater consumer affinity to brands.

Additionally, Crump provides readers with tips for using branded gift cards and egifts as part of their marketing arsenal to strengthen their gift card program’s output.

To read the full article, click here.

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