Blackhawk Network Thought Leadership Featured in CRM Magazine

mobile wallet adoption

In its latest print issue, CRM Magazine published insights from Blackhawk Network Technical Product Manager, Yale Vinson, on the evolution and future of mobile wallets.

Vinson acknowledged that mobile wallets have struggled to gain wide acceptance among consumers—perhaps because these tools have been focusing primarily on payments instead of more complete mobile commerce experiences. He suggested that the payments and retail industries can move beyond the payments utility of mobile wallets to provide added value to consumers through the integration of alternative payment forms, offers, gift cards and loyalty points.

The article, featuring Vinson’s thought leadership on page two, can be read in its entirety here.


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