January 25, 2017
Blackhawk Network’s Customer Experience Insights Featured in Loyalty360
In its recent article about how customer experience (CX) can be a major competitive differentiator for loyalty marketers, Loyalty360 presented insights from Blackhawk Network chief marketing officer, Teri Llach, about how payments factor into the equation.
Llach noted that forward-thinking companies are generating greater CX, loyalty, and engagement through their own payment systems and use of branded value, such as alternative payment systems, gift cards, rebates, and loyalty points.
The article can be read in its entirety here.