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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card program.
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    Deck out your gift card category with all the right products.
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    A full suite of services to make program management and delivery simple.
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    When you need to incent people, trust us to offer a portfolio of the most desirable rewards.
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    Explore more efficient and cost-effective ways to transfer funds from corporations to individuals.
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    Choose the payment vehicle that aligns with your program.
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    Need insights on preferences when it comes to rewards and incentives?
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    Check out our latest ebook, "Promotions and the Power of Gift Cards”
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      gift cards & eGift cards
      Popular single merchant gift cards are available in both plastic and electronic formats.
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      Visa® and Mastercard® Prepaid Cards can be used anywhere the network’s debit cards are accepted.
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      Digital entertainment, telecom, virtual accounts, digital gift card malls and more.
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      Exclusively Ours
      Gift cards and prepaid cards, including custom filters, are only available from Blackhawk Network.
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      COMMERCE PRODUCTS

      Overview Gift Cards & eGift Cards Prepaid Cards Unique Gift Cards

      Optimize revenue and payment opportunities with gift cards


      Whether you sell your own gift cards or other brands’ gift cards, or you use Visa® and Mastercard® prepaid cards to distribute funds, we have 100's of options in our portfolio. Let us help you achieve your goals—and drive growth.

      Secure your share of gift card sales


      Gift card sales continue to increase year over year.

      $100.6B

      expected 2021 merchant gift card sales1 

      $23.8B

      expected 2021 Visa and Mastercard prepaid card sales1 

      80%

      of Millennials still shop in-store at least once a month2 

      Partner with the merchant gift card innovator


      For Blackhawk Network, it all started with branded plastic cards that hang on racks in grocery stores. Twenty years later, these gift cards come in both physical and digital formats and are more popular than ever—in fact, the global gift card market is expected to reach $750 billion by 2026.1 

      Gift card commerce for retail

      Gift cards are loved


      For a twelfth consecutive year, gift cards remain the most requested gift according to the National Retail Federation.2 

      loyalty gift cards

      Gift cards grow loyalty


      Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogues. 

      Gift cards increase customer sales

      Gift cards encourage more spending


      Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a gift card they received.3 

      Offer crowd-pleasing Visa® and Mastercard® Prepaid Cards


      Visa and Mastercard Prepaid Cards, including plastic and virtual options, can be sold in-store and online. They are perennially popular for gift giving because they can be used everywhere Visa and Mastercard credit or debit cards are accepted.

      Take your pick: predesigned or personalized


      These days, Visa and Mstercard Prepaid Cards are more than just a last-minute gift that is bought off a rack. We offer shoppers the option to go online and design their own cards for a more personal and memorable gift. And there’s also a digital version that can be delivered quickly via email. 


      Make special occasions more spontaneous

      One-third of gift cards are purchased on the same day they’re given as a gift.1 That’s a great reason to sell Visa and Mastercard Prepaid Cards in-store and online for last-minute shoppers. 


      Self-use is on the up and up

      People spend more on gift cards—about $4 more on average1—when they’re planning to use the cards themselves. 


      Celebrate birthdays near and far

      Birthdays top the list of reasons to give a gift card.1 Physical Visa and Mastercard Prepaid Cards and virtual gift cards offer flexible options that everyone can appreciate. 

      Showcase the gift cards that are exclusively ours


      At Blackhawk Network, we take pride in leading the branded payments industry with new and exciting products that people love to give and receive.

      Happy Card Gift Cards


      Our themed Happy Card gift cards take an interest, hobby or holiday and include six to eight merchants where the card can be used. They make gift giving feel more personal—plus they give the featured brands additional opportunities to extend reach to new customers. 

      WaySpa Gift Cards


      Welcome at hundreds of locations, this gift card offers leisure, wellness, pampering and more. Whether recipients prefer relaxation or rejuvenation, massage or meditation, WaySpa is a great way to give a stress-reducing experience. 

      Five Back™ Prepaid Card


      Although these prepaid cards can be used everywhere Visa or Mastercard credit or debit cards are accepted, Canadian cardholders get 5% back on their cards when they use them at dozens of participating merchants. 


      Lottery Gift Cards

      By positioning lottery gift cards in check-out lanes, retailers* can build lottery awareness and increase sales. Our QuickTicket™ gift cards are activated in-lane and give shoppers easy access to quick pick numbers for Lotto 6/49® or LottoMax® with Encore. They simply pay for and activate the gift card at the in-lane register to enter the numbers in the next available draw. 

      * Note: QuickTickets are currently only available in Metro store locations across Ontario.

      Life Experience Gift Cards

      Instead of getting more stuff that they don’t need, most people would prefer to receive the gift of a great experience. Life Experiences gift cards provide the opportunity for people to give a meaningful and memorable gift to a friend or loved one, or to simply indulge their own desire for fun, entertainment, or adventure.

      Expand your brand’s reach with us


      Whether you want to sell gift cards or are looking for a gift card distributor, this eBook, “Take Your Gift Card From Here to Everywhere,” gives an overview of all the ways we can help you maximize your gift card revenue. 

      Download
      Expand your brand’s reach with us

      Image
      Gift cards for incentives and rewards

      Digital entertainment

      Mobile phones, tablets and game consoles have forever changed how consumers interact with their music, games, movies and books. Blackhawk Network’s prepaid products have transformed how and where they pay for their entertainment—in-store, online or via a mobile device. 


      Financial services

      Reloadable prepaid cards offer a smart way to spend and manage money. We offer a number of robust, alternative payment tools that help cash-based consumers load money on a convenient and secure card. 


      1Mercator Advisory Group, 15th Annual U.S. Open-Loop and Closed-Loop Prepaid Cards Market Forecasts, 2017–2021, Sept & Nov 2018.

      2Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, March 2019.


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