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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card program.
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COMMERCE PRODUCTS

Overview Gift Cards & eGift Cards Prepaid Cards Unique Gift Cards

Optimize revenue and payment opportunities with gift cards


Whether you sell your own gift cards or other brands’ gift cards, or you use Visa® and Mastercard® prepaid cards to distribute funds, we have 100's of options in our portfolio. Let us help you achieve your goals—and drive growth.

Secure your share of gift card sales


Gift card sales continue to increase year over year.

$100.6B

expected 2021 merchant gift card sales1 

$23.8B

expected 2021 Visa and Mastercard prepaid card sales1 

80%

of Millennials still shop in-store at least once a month2 

Partner with the merchant gift card innovator


For Blackhawk Network, it all started with branded plastic cards that hang on racks in grocery stores. Twenty years later, these gift cards come in both physical and digital formats and are more popular than ever—in fact, the global gift card market is expected to reach $750 billion by 2026.1 

Gift card commerce for retail

Gift cards are loved


For a twelfth consecutive year, gift cards remain the most requested gift according to the National Retail Federation.2 

loyalty gift cards

Gift cards grow loyalty


Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogues. 

Gift cards increase customer sales

Gift cards encourage more spending


Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a gift card they received.3 

Offer crowd-pleasing Visa® and Mastercard® Prepaid Cards


Visa and Mastercard Prepaid Cards, including plastic and virtual options, can be sold in-store and online. They are perennially popular for gift giving because they can be used everywhere Visa and Mastercard credit or debit cards are accepted.

Take your pick: predesigned or personalized


These days, Visa and Mstercard Prepaid Cards are more than just a last-minute gift that is bought off a rack. We offer shoppers the option to go online and design their own cards for a more personal and memorable gift. And there’s also a digital version that can be delivered quickly via email. 


Make special occasions more spontaneous

One-third of gift cards are purchased on the same day they’re given as a gift.1 That’s a great reason to sell Visa and Mastercard Prepaid Cards in-store and online for last-minute shoppers. 


Self-use is on the up and up

People spend more on gift cards—about $4 more on average1—when they’re planning to use the cards themselves. 


Celebrate birthdays near and far

Birthdays top the list of reasons to give a gift card.1 Physical Visa and Mastercard Prepaid Cards and virtual gift cards offer flexible options that everyone can appreciate. 

Showcase the gift cards that are exclusively ours


At Blackhawk Network, we take pride in leading the branded payments industry with new and exciting products that people love to give and receive.

Happy Card Gift Cards


Our themed Happy Card gift cards take an interest, hobby or holiday and include six to eight merchants where the card can be used. They make gift giving feel more personal—plus they give the featured brands additional opportunities to extend reach to new customers. 

pmedia-Happy Create Your Own Card image

WaySpa Gift Cards


Welcome at hundreds of locations, this gift card offers leisure, wellness, pampering and more. Whether recipients prefer relaxation or rejuvenation, massage or meditation, WaySpa is a great way to give a stress-reducing experience. 

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Five Back™ Prepaid Card


Although these prepaid cards can be used everywhere Visa or Mastercard credit or debit cards are accepted, Canadian cardholders get 5% back on their cards when they use them at dozens of participating merchants. 

pmedia-Five Back Visa prepaid card image

Lottery Gift Cards

By positioning lottery gift cards in check-out lanes, retailers* can build lottery awareness and increase sales. Our QuickTicket™ gift cards are activated in-lane and give shoppers easy access to quick pick numbers for Lotto 6/49® or LottoMax® with Encore. They simply pay for and activate the gift card at the in-lane register to enter the numbers in the next available draw. 

* Note: QuickTickets are currently only available in Metro store locations across Ontario.


Life Experience Gift Cards

Instead of getting more stuff that they don’t need, most people would prefer to receive the gift of a great experience. Life Experiences gift cards provide the opportunity for people to give a meaningful and memorable gift to a friend or loved one, or to simply indulge their own desire for fun, entertainment, or adventure.


One4All Gift Cards

The One4all Card offers recipients the ultimate variety in choice-based rewarding, giving you the freedom to eat, shop or play at any of the merchants that appear on the front of the card. You are free to use the same card across multiple brands. Simply present your card for food, merchandise or services at time of payment.


Entrée Gift Cards

People’s tastes vary widely, so when selecting rewards, it can be difficult to find a single option that will appeal to everyone. The Entrée Card solves that problem by giving recipients the choice of hundreds of restaurant options, all on one card. Rather than limiting card holders to a single location, the Entrée Card allows card holders to use their reward card at many of Canada’s best neighbourhood restaurants.

Expand your brand’s reach with us


Whether you want to sell gift cards or are looking for a gift card distributor, this eBook, “Take Your Gift Card From Here to Everywhere,” gives an overview of all the ways we can help you maximize your gift card revenue. 

Download
Expand your brand’s reach with us

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Gift cards for incentives and rewards

Digital entertainment

Mobile phones, tablets and game consoles have forever changed how consumers interact with their music, games, movies and books. Blackhawk Network’s prepaid products have transformed how and where they pay for their entertainment—in-store, online or via a mobile device. 


Financial services

Reloadable prepaid cards offer a smart way to spend and manage money. We offer a number of robust, alternative payment tools that help cash-based consumers load money on a convenient and secure card. 


1Mercator Advisory Group, 15th Annual U.S. Open-Loop and Closed-Loop Prepaid Cards Market Forecasts, 2017–2021, Sept & Nov 2018.

2Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, March 2019.

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