Add our award-winning, security-minded gifting and promotions platform—designed to offer a seamless customer experience—to enhance your eCommerce capabilities.

When it comes to digital gifting and promotions, our platform offers multiple ways to extend your brand's reach and increase revenue. Plus, we’ll do the legwork to get you up and running, so your technology team can focus on other endeavours.

Given our eCommerce platform’s position at the intersection of payments, gift cards and online commerce, we invest heavily in the security, reliability and scalability of our solutions.

• Our platforms are protected by advanced platform and system security capabilities.
• We maintain the highest level of compliance practices and certifications, including third-party audited PCI Level One.
• We deliver unparalleled uptime and expandable capacity for peak periods through our modern service-based architecture, redundant cloud-based infrastructure and 24/7 enterprise-level monitoring.

Gift cards and eGift cards continue to grow in popularity, and eCommerce offers a convenient way to purchase.

Digital gift cards accounted for nearly 20% of holiday gift card sales in 2019^1​

46% of consumers are likely to purchase a digital gift card in the next six months^2​

Offering an eGift via eCommerce gives you 19 extra selling days per year​, with December 24 and 25 representing​ 4.3% of total annual sales³ 

Our B2B eCommerce program makes it faster and more efficient to onboard and manage bulk orders—in fact, one client saw a 40% increase in sales.

• Complete B2B program management​
• Branded site to sell digital and physical cards to businesses​
• Manage clients, discount schedules, designs, approvals and payment options all in one place​
• Advanced security systems and practices

Extensive and flexible B2B and B2C promotional capabilities to grow gift card sales and drive consumer engagement​ are built right into our platform.

Promotional types: Includes BOGOs, product incentives, discounts, loyalty engagement, registration/subscriptions, specific payment methods and product purchase​

Controls and levers: Includes limits (customers, cards, overall spend), tiers, limited audiences and limits by payment type

Keep gift giving personal, but eliminate the guesswork, with Product eGifting. Customers select a specific product to “give” via email. Then, the recipient can specify the size and colour—or choose something else—without costly returns.

Social media offers great opportunities to sell eGift cards right where your customers are. A “happy birthday” or “congratulations” card can be purchased and delivered directly in mobile apps, giving you more ways to extend your brand with gift cards. Instant approval is part of the frictionless customer experience, and our platform boasts a 92% approval rate.