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Retailers
Sell gift cards in-store
Join over 200,000 physical retail locations worldwide in optimizing revenue per square foot with our best-in-class fixtures. With hundreds of popular brands—plus innovative gift and prepaid cards that are exclusively ours—we can help grow your gift card category sales. Plus, we offer seasonal displays, end caps, in-aisle racks and more as part of our in-store Gift Card Mall merchandising best practices.
Sell gift cards online or in-app
Your branded online and mobile app options use our proprietary technology to offer a frictionless customer experience when purchasing, gifting and using gift cards. Our solutions include an easy-to-implement eCommerce platform so you can offer an omni-channel Gift Card Mall experience for your mobile-minded shoppers.
Top gift card tips for 2020
Are you doing everything you can to capitalize on your gift card program? Watch our webinar, “20 Ways to Optimize Your Gift Card Program in 2020,” to learn from industry leaders how you can drive more revenue and increase engagement.
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Let us manage card production
As a turnkey program provider, Blackhawk Network is also experienced in production. We’ve produced more than 500 million cards globally. But we don’t just produce a lot of cards—we produce them the right way, using the latest production and supply chain technology and inventory processes.
Each of our production and distribution systems is designed to make every peg in each in-store display as productive as possible.
Our card production benefits
By letting us manage your card production, you don’t have to worry about the details. Our expertise gives you the freedom to focus on your gift card program marketing strategies to help grow your program.
- Consolidated and standardized production processes
- Dedicated teams of design and project management experts
- Direct store delivery for efficiency and savings
In-store marketing and merchandising services
Marketing promotions
As an industry pioneer, no one knows gift card customers better than Blackhawk Network. Our expert marketing strategists work to make sure your gift card category produces great results for your business. Our state-of-the-art technology stack and experienced, end-to-end marketing agency manages more than 5,000 promotional events for our partners every year.
Merchandising best practices
Whatever your gift card goals, our merchandising best practices optimize revenue for all of your in-store fixtures, including standalone endcap displays. Plus, grow the category by scaling card partners’ promotions—Blackhawk’s extensive in-store and digital promotions capabilities can drive up to 40% growth. Our feet-on-the-street services include:
- Helping you choose the right product and the right placement
- Designing, managing and tracking your gift card marketing programs
- Keeping you on top of the industry by sharing the latest trends and consumer insights
Excellent cardholder services
We also offer the comfort of 24/7/365 customer service support for cardholders, so any problem can be settled quickly by phone, email and chatbot. Our global customer service network handles more than 6.5 million customer contacts annually with a commitment to one-call resolution.
Security-minded solutions
We power more than $25 billion in transactions per year. These omnichannel solutions demand industry-leading commerce and security-minded protection for purchases. That’s why we deliver scalable and trustworthy solutions that are trusted by hundreds of well-known brands. When customers have a better gift card experience—no false declines and a smooth pathway to shopping—they come back to buy more often.
Integrated program services
Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting.