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Research reveals loyalty reward preferences
In our recent consumer loyalty study conducted by research firm Leger, loyalty program members told us what gets them interested in joining and participating in a loyalty reward program. The answers vary by program type (e.g., retail, online retail, food & beverage, gym, bank, phone company, etc.), as well as by demographic.
Variety adds appeal for everyone
With merchant gift cards and Visa® or Mastercard® Prepaid Cards, you can increase member engagement by offering smaller, attainable rewards and larger, aspirational options. Other key research takeaways include:
- To entice participation across age and income groups, a loyalty program has to offer a variety of rewards
- For some types of programs, engagement is dependent upon the availability of lower-value, easily attainable rewards
- Millennials are beginning to show a preference for digital redemption, particularly with online retailers
Transform “second best” into “most loyal”
It’s important to remember that when considering your core demographic, you don’t cater to them to the exclusion of others. By offering a carefully selected mix of rewards, you can appeal to consumers across all age and income groups, and potentially move some of those “second best” customers into the category of “most loyal.”
Incentive reward products
Explore the variety of rewards that we offer for incentive programs. They include physical and digital options to appeal to all everyone you’re trying to motivate.
Integrated services
Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting.