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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card program.
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    There are plenty of great opportunities to recognize your employees with ever-popular reward cards.
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      Popular single merchant gift cards are available in both plastic and electronic formats.
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      Visa® and Mastercard® Prepaid Cards can be used anywhere the network’s debit cards are accepted.
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      Gift cards and prepaid cards, including custom filters, are only available from Blackhawk Network.
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      Customer Incentives

      Overview Rebate Management Customer Loyalty Market Research

      Enhance loyalty engagement with reward cards


      We’re enabling brands to build long-lasting customer relationships with the right loyalty rewards strategy. For members of airline and hotel loyalty programs, free flights and free nights are still the primary offer they gravitate toward. But for other industries, the rules are different.
      Start a conversation

      Research reveals loyalty reward preferences

      In our recent consumer loyalty study conducted by research firm Leger, loyalty program members told us what gets them interested in joining and participating in a loyalty reward program. The answers vary by program type (e.g., retail, online retail, food & beverage, gym, bank, phone company, etc.), as well as by demographic.

       

       

       


      Variety adds appeal for everyone

      With merchant gift cards and Visa® or Mastercard® Prepaid Cards, you can increase member engagement by offering smaller, attainable rewards and larger, aspirational options. Other key research takeaways include:

      • To entice participation across age and income groups, a loyalty program has to offer a variety of rewards
      • For some types of programs, engagement is dependent upon the availability of lower-value, easily attainable rewards
      • Millennials are beginning to show a preference for digital redemption, particularly with online retailers
         

      Transform “second best” into “most loyal”


      It’s important to remember that when considering your core demographic, you don’t cater to them to the exclusion of others. By offering a carefully selected mix of rewards, you can appeal to consumers across all age and income groups, and potentially move some of those “second best” customers into the category of “most loyal.”

      A Heart to Heart About Increasing Loyalty


      What makes customers fall in love with your loyalty program? What can you do to keep the love alive? Read the results of our research study in this visual eBook.

      Get the eBook
      A Heart to Heart About Increasing Loyalty

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      Loyalty rewards guide and study

      Incentive reward products

      Explore the variety of rewards that we offer for incentive programs. They include physical and digital options to appeal to all everyone you’re trying to motivate.

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      Integrated services

      Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting.

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      Ready to drive your business results?
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