In our recent consumer loyalty study conducted by research firm Leger, loyalty program members told us what gets them interested in joining and participating in a loyalty reward program. The answers vary by program type (e.g., retail, online retail, food & beverage, gym, bank, phone company, etc.), as well as by demographic.
With merchant gift cards and Visa® or Mastercard® Prepaid Cards, you can increase member engagement by offering smaller, attainable rewards and larger, aspirational options. Other key research takeaways include:
It’s important to remember that when considering your core demographic, you don’t cater to them to the exclusion of others. By offering a carefully selected mix of rewards, you can appeal to consumers across all age and income groups, and potentially move some of those “second best” customers into the category of “most loyal.”
What makes customers fall in love with your loyalty program? What can you do to keep the love alive? Read the results of our research study in this visual eBook.
Explore the variety of rewards that we offer for incentive programs. They include physical and digital options to appeal to all everyone you’re trying to motivate.
Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting.