INCENTIVE PRODUCTS
Motivate with gift and eGift cards
Ideal for smaller-value rewards, gift cards and eGift cards are great options for consumer acquisition, customer care appeasements and surprise-and-delight treats for current customers or employees.
Digital gift cards align with omnichannel strategies
If your customers are online, you should be, too. That’s why 93% of incentive program managers say digital gift cards align well with corporate goals.2
Gift cards grow loyalty program engagement
Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogues.
Gift card incentives can increase spending
Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a reward card they received.3
Digital Gift Card Mall
Explore the benefits of selling a variety of gift cards online, all without a heavy technology lift.
1Aberdeen Group. The Next Generation Promotion Study had 212 managers, directors, vice presidents and C-suite respondents representing US-based companies that use a variety of promotional strategies. March 2018.
2Blackhawk Network Incentives Study, conducted by Murphy Research, March 2019.
3Blackhawk Network Consumer Gift Cards State of the Union, conducted by Murphy
Research, March 2019.