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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card program.
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    Deck out your gift card category with all the right products.
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    A full suite of services to make program management and delivery simple.
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    There are plenty of great opportunities to recognize your employees with ever-popular reward cards.
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    EMPOWER YOUR WORKFORCE FROM WITHIN
    Build better business health with the award-winning employee engagement platform that boosts performance, retention, and productivity.
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    A full suite of services to make program management and delivery simple.
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    Today’s technologies empower us to innovate new ways to pay and get paid.
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    A full suite of services to make program management and delivery simple.
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    Explore more efficient and cost-effective ways to transfer funds from corporations to individuals.
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    Choose the payment vehicle that aligns with your program.
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    We have more than 1,000 products across our commerce and incentive solutions.
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    gift cards & eGift cards
    Popular single merchant gift cards are available in both plastic and electronic formats.
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    Visa® and Mastercard® Prepaid Cards can be used anywhere the network’s debit cards are accepted.
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    Digital entertainment, telecom, virtual accounts, digital gift card malls and more.
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    Exclusively Ours
    Gift cards and prepaid cards, including custom filters, are only available from Blackhawk Network.
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MERCHANTS

Overview Digital Commerce Distribution

Invigorate your B2C and B2B eCommerce gift card programs


With our flexible and security-minded digital gifting and promotions platform, leading merchants have everything they need to market, sell and distribute digital and physical gift cards across channels and devices.

eCommerce in action


See for yourself how seamless the CashStar B2C and B2B platform experience is for your customers—available without requiring an extensive technology lift on your part.

See the list of 400 client brands who leverage our platform to create great customer experiences.

See Our Clients
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  • B2C Features
  • B2B Features
B2C Features
Tailor your customers’ experiences
Create unique branded purchase and recipient experiences with a flexible platform and a dedicated support team.
Meet your customers where they are
Responsive design and real-time gifting capabilities allow you to bring exceptional gift card experiences to your consumers in all channels and on all devices—including web, mobile, social app and messaging tools.
Drive sales with gift card promotions
Engage your customer base and increase revenue with highly configurable, fully automated gift card promotions.
Offer intuitive, advanced eCommerce features
Make it fast and easy for your customers to create, buy and send merchant eGift cards or Visa® and Mastercard® prepaid cards with a wide selection of payment options.
Insist upon a security-minded fraud solution
You need to ensure a great customer experience while still offering security-minded solutions. With our industry’s highest approval rates and fastest turnaround times, we can help.
Choose a solution that’s proven at scale
Processing more than $2B in load annually, offering advanced security features and unparalleled uptime, our digital gifting and promotions platform is proven at scale with the world’s largest brands.
B2B Features
Scale up your B2B program
Our platform allows you to manage all aspects of your B2B program efficiently, giving you more time to work with buyers and grow sales.
Enjoy comprehensive B2B capabilities
We can help support all aspects of your B2B program—from buyer registration and discount management through ordering, approval, payment and delivery.
Expect both flexibility and control
Manage your program the way that’s right for your brand. With highly flexible and configurable settings, you retain control over your buyers, brand standards, order workflows and user settings.
Make it easy to do business with you
With secure online ordering and payment, fully automated delivery, 24/7 access and both order and card-level tracking, buyers have everything they need to make you a preferred brand.
Fuel growth with promotions
Acquire new customers and deepen B2B buyer relationships by offering special programs—including custom and co-branded cards—to one, some or all B2B buyers.
Trust our security-minded reliability
We can help protect your business from charge-back fraud and overuse through our sophisticated usage-pattern security monitoring.

Exclusively ours


At Blackhawk Network, gift card solutions include many products and solutions that are exclusively ours. These innovations allow you to increase your revenue and expand your brand’s reach in new ways.
Learn more
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