Sep 07, 2021

Blackhawk Network Launches 2020 NAPCO Masterclass

For anyone trying to build a strong gift card program, the annual NAPCO Research* evaluation is required reading. To help retailers dig into the latest study, the 2020 NAPCO Omnichannel Merchant Gift Card Evaluation, Blackhawk Network has put together a four-part video series on Masterclass.

This deep-dive learning module breaks down the entire NAPCO report over four lessons. Viewers will learn details on all 150 scoring criteria and all 100 merchants evaluated. Most importantly, viewers will get a better understanding of how the in-store, mobile and eCommerce customer experiences work together to create one seamless omnichannel experience for shoppers.

The sudden shift toward online shopping and digital experiences have made retail a challenging space in 2020 and 2021. The best way to learn how to build a gift card program in that environment is to learn from some of the biggest brands, see what they do and learn from their experiences. The NAPCO Masterclass will guide students through all of those details in short, 15-minute sessions designed to maximize understanding.

The four sessions are:

  • 1. NAPCO Overview
  • 2. In-Store Deep Dive
  • 3. Mobile Deep Dive
  • 4. eCommerce Deep Dive

These videos are now available on-demand, so you can learn on your own schedule. Register now to enroll in the Masterclass and get immediate access.


* Note: NAPCO research data is based on merchants in the US market