The fourth annual NAPCO survey of leading gift card programs is here, and it’s a broader look at how retailers build great omnichannel experiences around their gift cards. A focus on omnichannel programs has been building for a while, but 2020 turned those smooth, flexible experiences from a nice-to-have to a must-have. See what impact the COVID-19 pandemic had on the gift card world, how brands and shoppers reacted and what the increasingly digital future might look like.
The 2020 NAPCO Research Merchant Gift Card Evaluation:
- 100 merchants assessed
- 11 industry verticals
- 150+ criteria scored
- Online, in-store and on mobile
- See how leading brands run their gift card programs
* Note: NAPCO survey data is based on merchants in the US market