Simple Steps to Motivate Healthy Actions in Health Plan Members


As a health care plan manager, you already know the potential benefits of having healthier, happier members, including:

  • An increase in healthy outcomes for your members
  • A reduction in health care costs for you and your members
  • A reduction in time off due to illness

So, how do you motivate your members to adopt more healthy actions more often? Follow these four simple steps:

Healthy Actions

1. Partner With an Experienced HIPAA-HITECH Compliant Rewards Program Provider.

Planning and executing a health care plan reward program can be quite a complex undertaking. So starting your program off by choosing the right provider is critical. Not only will your program be more effective, but the entire process will go more smoothly, saving you time, money and a lot of hassles.

To help you with this process, Blackhawk Network has put together a vendor checklist with ten important questions you should be asking potential providers, including:

  • Can your vendor manage your entire program end-to-end?
  • Will they let you customize your reward program?
  • Can they handle regulation and compliance issues?
  • Do they have a proven track record of smooth on-boarding?

The more questions they answer with a “yes,” the more likely you’ve found the right provider. (And, yes, Blackhawk Network will answer “yes” to every question—and any other questions you can think of.)

2. Customize Your Members’ Rewards.

Not only do you want to make sure you’re motivating with the right reward for the right audience, but you always want to customize whenever possible. Blackhawk Network offers rewards in a variety of formats, including physical plastic cards and virtual digital rewards. And we offer a full range of easy-to-order customizations, including personalizing your rewards with the recipient’s name and a short message, and branding rewards with your logo or, even, your own card art.

Would you rather choose from a catalogue of designs? We have that, too.

Customized cards help create more engagement. And engagement is motivating.

3. Communicate With Members in Engaging Ways to Get Their Attention.

Speaking of engagement, you can’t motivate members if they don’t notice your communication. That’s why Blackhawk Network allows you to send customized greeting cards that get the attention of your members and explain your program—including your specific requested healthy action—in a simple, friendly format.

Greeting cards make a difference. In fact, sending a custom greeting card at the start of a program can increase member engagement by more than 20%*

Customer service makes a big difference, too. Our call center is COPC certified, which means we meet strict industry standards for providing a consistently excellent customer experience. In other words, we take care of your members as well as you do.

4. Leverage Usage Data, Reporting and Insights to Optimize Your Program.

Planning and executing a health care rewards program is not a one-and-done operation. To optimize your program’s performance—cost efficiencies, member engagement, maximum number of health actions taken by members, etc.—you must continuously look at the data. At Blackhawk Network, not only do we have the data gathering, reporting and shared insights in place, we’ll take care of all the optimizing for you.

Of course, it’s all up to you. But if you prefer to spend your time on other projects, our account managers will be watching over your reward program as if it were their own.

If You’re Ready to Start Motivating, Let’s Talk

If your health care plan and your members can benefit from a Blackhawk Network health care reward program, call us today. We’ll be glad to take you through the whole process—step-by-step.

Call 866.219.7533 Today


*2020, Blackhawk Network

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