Spending Up in Down Times

Blackhawk Network VP of Marketing Theresa McEndree just posted the first episode of her new marketing vlog, “Rewarding Conversations.” The title of Episode 1 is “Spending Up in Down Times,” so it’s as timely as it gets.

Theresa starts off posing a big question, “It’s pretty well known that marketers and brands that spend more during a down time will come out stronger in the end. But what’s the right spending?”

For the answer to this and other questions, watch the vlog.

When you’re done watching, and it’s time for doing, call Blackhawk Network Canada at 833.727.6540 or simply fill out the form and we’ll help you turn this down time into an up time.

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