CashStar Wins International PayTech Award

CashStar, a Blackhawk Network business, was recently recognized for the “Best E-Commerce Initiative” at the 2018 PayTech Awards by FinTech Futures for its Product eGifting solution that was adopted by footwear and apparel retailer Johnston & Murphy.

Merchants with CashStar Product eGifting enable their customers to select a product from their ecommerce site and send it to the recipient via email along with a personal message. Details like shipping address or size do not need to be specified at the time of purchase. Once the recipient opens the email, they are presented with options to tailor the gift to their personal style and taste, or select a different product altogether before it is shipped. Recipients also have the option to receive an egift card in the value of the initial gift.

The PayTech Awards, presented by FinTech Futures, were created to recognize excellence and innovation in the use of IT in the finance and payment industry worldwide. CashStar Product eGifting was selected by an expert judging panel from a field of global entrants.

Read more about CashStar’s win.

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